The CHANEL 25 is on an unstoppable rise lately! Since its debut, its popularity has been soaring before our very eyes.
And just recently, it made headlines again—starring alongside global icons Dua Lipa and Jennie in CHANEL’s latest campaign for the 25 handbag.
Talk about star power and serious fashion impact!

Dua Lipa and Jennie bring the CHANEL 25 handbag to life in a stunning new campaign, shot by the legendary David Sims.
I’ve seen so many girls online raving about how obsessed they are with the CHANEL 25—they’re already adding it to their wishlist and can’t wait to get their hands on it!
But before making the splurge, everyone’s asking the same question: what does the bag really look like in person?
Well, that’s exactly what we’re diving into today—let’s take a closer look at every detail of this beauty, together with Mr. Bag!

Let’s start with the look of the CHANEL 25!
My first impression? It’s effortlessly cool and undeniably edgy—a bold departure from the classic elegance we’re used to seeing in CHANEL’s flap bags.
It feels like the brand has broken free from its usual restraint, revealing a raw, confident side of CHANEL that’s always been there, just waiting to shine.

Especially in the campaign where Dua Lipa is seen strolling through the streets of New York with the CHANEL 25—she looks effortlessly chic and completely at ease.
The whole vibe radiates a sense of freedom, confidence, and that spontaneous “ready to go anytime” energy.

Dua Lipa stars in the CHANEL 25 campaign film, directed by Gordon von Steiner.
To be honest, the design of the CHANEL 25 strikes me as truly original—there’s hardly a trace of any previous CHANEL silhouette in it.
With its sharp, structured outline and subtly angular form, the bag commands attention, yet the soft, supple center brings in a sense of ease and fluidity.
It’s this perfect harmony of strength and softness that makes the CHANEL 25 so captivating—it doesn’t just turn heads, it holds your gaze.

Of course, the CHANEL 25 also carries on the house’s signature codes of classicism.
The iconic leather-woven chain strap, the timeless diamond quilting, and the unmistakable double C logo—all the hallmarks we know and love are proudly present.
It’s a fresh take, yet deeply rooted in CHANEL’s heritage.

A true statement piece like this effortlessly steals the spotlight—no matter what you pair it with, it instantly becomes the centerpiece of your entire look.
“My everyday style is a bit more understated, but I love standout items—like a great coat or a beautiful handbag. Pieces like that really elevate the whole outfit,”
—Dua Lipa.

The bag is crafted from grained calfskin, which delivers that signature luxurious feel while being much more durable than lambskin.
It’s the kind of leather that looks refined but doesn’t demand constant babying—no need to worry about every little scratch, making it a truly fuss-free choice for everyday wear.

The CHANEL 25 is currently available in three sizes—small, medium, and large.
Each one strikes a perfect balance between practicality and style, catering to modern women who want a bag that not only works for everyday use but also elevates their entire look.
For this review, I’ve specially brought in the small and medium sizes, so let’s dive into a detailed hands-on comparison!

Let’s start with the small CHANEL 25!
It’s that ideal “just-right” size—not too big, not too small—making it incredibly functional for day-to-day use.
For many Asian women, the proportions feel especially flattering, and when worn, it gives off a sleek, under-the-arm chain bag vibe—lightweight, stylish, and effortlessly chic.

Jennie stars in the CHANEL 25 campaign film, once again directed by Gordon von Steiner.
And of course, one of the biggest questions when it comes to bags—how much can it hold?
Don’t be fooled by the “small” label—the capacity is seriously impressive!
Even after fitting in all the daily essentials shown in the photo, there’s still room to spare. It’s more than enough for everyday outings!

A bag with such spot-on dimensions and capacity truly gives off a sense of reliability—you just grab it and go, no second thoughts needed.
“It’s the perfect everyday handbag that you can carry comfortably and effortlessly, anytime, anywhere. Whether I’m traveling abroad or heading to work, it’s practical and absolutely essential,”
—Jennie.

What’s more, the CHANEL 25 is incredibly versatile when it comes to occasions.
It’s polished enough to take to the office, yet relaxed enough for a casual day out—whether you’re shopping, grabbing coffee, or going on a city walk.
This is the kind of bag that easily becomes a trusted companion in your daily life.

The best part? With CHANEL’s signature touch of sophistication, the 25 can effortlessly hold its own even at more formal occasions or high-profile events.
“The CHANEL 25 handbag symbolizes the freedom to move. It adapts to my different settings and lifestyle, offering both flexibility and comfort—while allowing me to express my unique style in every way,”
—Jennie.

By the way, the small CHANEL 25 now comes in a wide variety of colors and materials!
From timeless black and white, to playful macaron pastels, edgy metallics, and even casual denim—it’s a truly versatile lineup with something to suit every style.

Let’s talk about the pink CHANEL 25—it’s an absolute showstopper!
The moment it arrived at our studio, the whole team lit up—everyone couldn’t stop swooning over it.
With its soft cotton-candy hue, it looks fresh, sweet, and utterly irresistible.

From CHANEL’s Spring-Summer 2025 Ready-to-Wear Collection, this delicate pastel pink paired with the bag’s bold, structured silhouette creates a beautiful balance—it’s feminine without being overly saccharine.
Whether you’re going for an elegant, ladylike vibe or a more playful, edgy aesthetic, this bag does it all.
You can already imagine how stunning it would look in summer sunshine.

And then there’s the denim version—an instant favorite for so many!
Available in washed blue and black, each with a subtly distressed finish, they’re accented by gold-tone hardware that gives the design a retro vintage vibe while still tapping into that street-style cool that today’s fashion girls love.

Now let’s move on to the medium size.
This version is noticeably roomier than the small, while still retaining that signature CHANEL elegance.
But now, there’s an extra touch of boldness—it carries a more effortless, free-spirited energy.
It looks especially great styled with oversized outerwear or a long trench coat.
Throw it on, and it feels like you’re walking with purpose and confidence—the kind of look that turns heads.

And yes, bigger size means even more space inside.
We put it to the test: while a 13-inch laptop is a bit of a squeeze, it easily fits all your daily must-haves—even a larger iPad slips right in without any issue.

Now for the large size—this one really makes a statement.
It has serious presence when worn, and I’d especially recommend it for taller women or those who love experimenting with bold styling.
Pair it right, and you instantly get that “main character energy”—confident, commanding, and fashion-forward.
As for capacity? No contest.
It comfortably holds everything from A4 documents to a full-size laptop—perfect for a busy day or a weekend trip.

One thoughtful design detail across all three sizes is the smart pocket layout, both inside and out.
Organization lovers, rejoice: every little item has its place!

We especially love the two side flap pockets—they’re not just cute, they’re super functional.
The small fits a compact phone, while the medium and large can even hold a full-sized smartphone.
Movie tickets, building access cards, or anything you need to grab quickly—these pockets have you covered.
Plus, they’re secured with hidden magnetic closures, adding both peace of mind and convenience—perfect for tucking in a passport at airport security.

Inside, you’ll find more pockets on both sides of the lining, and the medium and large sizes come with an additional detachable pouch—a practical bonus you’ll definitely appreciate.
Everything stays neat, visible, and easy to find—even in a larger bag, there’s no digging or scrambling.

“I’m obsessed with this bag. For someone like me who’s always on the go and loves to carry all her favorite things, it’s the perfect piece. I can fit my books, sunglasses, a few notebooks—and even my crystals. This is the kind of bag I could carry every single day.”
— Dua Lipa

Another clever touch: the sliding clasp on the leather-woven chain strap.
Simply press the double-C logo and pull down—it opens smoothly, and once the top is cinched shut, you won’t have to worry about anything falling out on the go.

For added comfort, the medium and large versions also feature a leather shoulder pad to reduce pressure—so even in summer, when you’re wearing lightweight tops, the chain won’t dig into your shoulder.

So—have you found your perfect CHANEL 25 yet?
CHANEL truly understands the modern woman.
Today, more than ever, we’re all seeking pieces that are both beautiful and actually useful.
The CHANEL 25 checks every box—it’s stylish, versatile, and designed for real life.

What’s more, it’s the latest CHANEL bag to be named after a year—a rare honor.
Since the iconic 2.55 launched in February 1955, only a few designs have earned this distinction, showing just how much weight the brand places on this new addition.

And with so many timeless CHANEL elements worked into its design, this is a bag that will never go out of style.
Whether it’s on display in your closet or in your daily rotation, it’s always ready to shine.

There’s also that intangible magic about CHANEL bags—they just spark joy.
Owning one often feels like a dream fulfilled, and each time you carry it, there’s a quiet thrill that never fades.

“The first thing I did after signing my record deal in 2014 was walk into a CHANEL boutique and buy a Boy bag. I was completely in love with it. It was my favorite thing in the world—and buying it for myself felt deeply meaningful. To now be part of the CHANEL 25 campaign feels like a full-circle moment.”
— Dua Lipa

That’s a wrap on our deep dive into the brand-new CHANEL 25!
So, which color caught your eye?
Which size would be your go-to?

Let us know—we’re dying to hear what you think.