- 13
- Mar
Chanel’s latest price hike…designer bags are too expensive! (2023 updated)
A while ago, I suddenly heard that Chanel was about to increase its price, and I didn’t expect that when March came, the price would actually increase so quickly! The price up really hit people by surprise. People want to buy authentic bag , maybe never able to afford, can only retreat to the second best, choose best-quality replica Chanel bags.
Especially the most representative medium size Classic Flap and 2.55 Reissue, pricing directly soared to 11K USD this grade. Who would have thought that in 2019, these two bags are still only 6K USD… In just under four years, they both almost doubled in value and rose directly out of themselves!
And the small CF this time the price increase is even more frightening, a rise of nearly 2K USD!
To be honest, when it comes to CF 10K USD, I used to think, “Oh my God, it’s so expensive! But it seems that the gap with the bag world 7-8K USD expensive bags are not so big.
But now CF price to 11K USD, giving people the feeling that a lot more expensive, completely and other bags to open up the gap, really make people feel that they can not afford to buy …
This wave of price increases so that people are shocked, on the one hand, because the rate of increase is really large.
On the other hand, it is also because there is really some sudden, so people are not prepared…
What’s more interesting is that the price of the large CF, 2.55 on the official website has changed from a price tag of 11K USD directly to a price inquiry to the shopkeeper!
It is only later that we learned that the new price is 13K USD. could it be that Chanel also feels embarrassed to sell itself too expensive? The actual price of the actual product is not just the classic model, Chanel is basically the whole line together with up! The actual price of the item was 7K USD.
Even the seasonal models that have been launched have followed a considerable increase. It must be said that Chanel’s bag pricing has now come to a new era of 7K USD budget for entry.
I do not know this price in other brands, in fact, can completely buy a very powerful classic models!
A fingertip count, from last November Chanel price increase only just past four months.
In fact, we have not yet accepted the new price and then increased.
The company’s main business is to provide a wide range of products and services to its customers.
There is even a kind of Chanel hate to catch up with Hermes, can’t wait for the CF price to catch up with Birkin, Kelly’s rhythm. Of course! From the point of view of Chanel’s pricing now, it is also true that it is getting closer to Hermes, haha.
In 19 years, when CF was still 6K USD, Mini Lindy’s price was already in the 7K USD bracket. And now it is not to say whether to buy CF, or Mini Lindy, the price of the two is not in the same world…
A while ago, although Hermes also carried out a round of price adjustment, some want to distance from Chanel means, but ultimately failed to resist Chanel’s operation of a substantial price increase. In short, you up I also up the frame, the last injured feeling are consumers…
Of course spitting is spitting, Chanel is actually not the only brand in the bag world that has increased in price. These two years, in fact, all the big brand bags are silently increasing in price!
There are several interesting phenomena, so take this opportunity to look at them together today.
The price metric change although every time Chanel price increase is “big news”, but in fact the whole bag world price has gone up. The basic metric price of the entry-level big brand bag has changed significantly.
What do you mean? I used to recommend designer bags that were good, worth getting, and the brand’s signature models, and they were basically priced at 2500 USD or less. But now, the pricing of these bags have gone up to 3K USD.
Then look at Picotin, Hermes at the beginning of the few 1400 + price point of the bag, is regarded as an important choice to start Hermes leather bags. Today it is also a proper 3K+ USD!
One can’t help but feel that times have really changed! When I talked about bags a few years ago, if I saw a bag that cost 2600 USD, I might not think it was cheap. And now, to be able to buy a designer bag within 2600 USD, will make people feel good value for money Oh ~.
The main brands so fierce price increases, in fact, and Chanel price increases up hard is not unrelated. Chanel whether you want to strengthen their own brand positioning, or want to compare with Hermes, price increases can be said to be a very important part of the. And this time, other brands must also follow up! If not, the gap is getting bigger and bigger, it is equivalent to lowering the price of yourself…
Balenciaga Le Cagole XS
However, the good thing is that other brands are not as scary as Chanel at the moment. Louis Vuitton bag price changes in fact price metric changes, in Louis Vuitton Monogram bag models also reflected particularly deep!
Recall that in 2019 and 2020, Louis Vuitton launched new Monogram bags, pricing are probably around 1800 USD.
After that, every year when Louis Vuitton makes a price adjustment, these bags will also follow the price increase. Although the slow rise looked not much, cumulative down has been not a small number. The new models launched afterwards will naturally inherit the new price level for pricing.
But Louis Vuitton is smart about this.
These Monogram bags no matter how the price rises, in fact, will always be controlled in an appropriate range.
It’s a good idea to think that this bag is quite cost effective at the moment!
For example, around 2020, the cost effective psychological price point was around 1500 USD, today it is around 2500 USD. The price of Louis Vuitton bags are basically set within these ranges. For girls who want to buy a big brand bag, the price is really not that over, which is an important reason why everyone’s desire value for Louis Vuitton bags has been very high.
In fact, including the classic Louis Vuitton models as well. 2200 USD or so can buy a bag with good practicality, very famous and not too easily outdated. Compared to Chanel, which rushed in and raised its prices dramatically, it seems to have a rather conscientious feeling.
Louis Vuitton, Chanel global same price before the sudden Chanel price increase, in fact, there are also rumors that Louis Vuitton will usher in a wave of price adjustment on February 18 this year. I didn’t expect a full price increase in the early hours of the 18th.
Some people, knowing that the price may be increased, wanted to take advantage of the “lowest price” to buy, but also rushed to spend a sum. The result is that people look at this “false” price increase news, and even feel, is not a marketing strategy of Louis Vuitton?
The actual operation is mainly to reduce the price gap at home and abroad and to reduce the occurrence of proxy purchase.
Of course! Louis Vuitton is not the first brand to do this.
Remember that in 2015, Chanel had a global uniform price adjustment. At that time, the domestic not only did not increase the price, but also reduced the price in order to be on par with foreign countries.
It is believed that with the precedent of Chanel and Louis Vuitton, the global operation of the same price, it is likely to form a trend.
The next may be more brands to follow, to reduce the price difference between domestic and foreign bags, in fact, to some extent, it is quite meaningful to see ~.
Of course! And do not expect everyone to reduce prices, as long as they do not go up too far on the line. Many big brands are silently adjusting their prices in the face of the general trend of collective price increases, there are many brands are actually secretly increasing prices. But the attention is not so high, it is estimated that we all directly ignored. As an example, not much on the news before Goyard, in fact, the price has been a small increase.
But the good thing is that the price control is still good, the classic St. Louis PM is still in the 1800 USD, now very hot Hobo in also 2200USD. However, last year Goyard will be unified into all the colors of the price, which is the big news of Goyard, is also the price increase in recent years up the most “waving “of a time, ha ha!
Not only big brand bags, in fact, jewelry brands have also been increasing prices, and the frequency is not low. For example, everyone’s favorite Cartier, feel that every few months will experience a price increase. Although it seems to have only gone up 3%, but the accumulation of years and months down is also a lot of money.
What’s more interesting is that every time you go to the store, if there is some hesitation to buy, Sales will tell you that the price will soon go up, and then many people will think, this must hurry to get! So a little bit of price increase every now and then, is indeed a very clever marketing strategy, can effectively “spur” people to buy quickly.
About Chanel this wave of price increases, today we talk here first! The last thing I want to say to you is that the bag is not a necessity of life, and it’s good to spend within your means.
But if the conditions allow and you know you will definitely buy this bag someday, it is really early to buy and enjoy. Because the early entry price is still the lowest, and will basically only get more expensive later.
End